Free Simple Website Survey Tool
When dealing with online marketing metrics, I am a big fan of Avinash Kaushik. One of his brilliant simple insights is that most marketers need to supplement their website metrics with a simple survey asked to customer as they depart the website.
Recently, he worked with iPerceptions to create a free tool (4Q) that anyone can use to learn what visitors want from their website and how well they meet those wants. The survey is only 4 questions. The brevity makes customers more likely to complete the survey and not feel inconvenienced by the experience. With this free tool, the only excuse anyone in charge of their company website has not to learn more about their consumers is indifference.
