7 Jul 2009

Display Advertising - It's not the Click-Thru's!

Henry Blodget's post on display advertising brought me back to a post I made over a year ago. You need to go down to the 6th from last paragraph to hear my thoughts, but essentially I was criticizing the recent movement saying that Facebook display advertising was a failure because of low click-thru rates. I urged people to consider the "awareness" benefits of such advertising. Henry's post highlights some research that appears to support my assertion. Feel guilty for tooting my own horn, but it is nice to see some research examining this important area.