MyTechnologyCompany.com

Rafat Ali at paidcontent.org is now reporting that Facebook is not planning to create an iTune competitor. They are creating an artist platform for bands to connect to other Facebook users. If true, they are not making the fatal mistake that was the subject on my previous post on the folly of the "Let's try it" strategy and truly building on their core focus of connecting people. This report is a greater concern for Facebook application developers as this platform is likely in direct response to the success of iLike on Facebook. What does this mean for other Facebook application developers? That Facebook will take the most successful ideas and build a more integrated solution. With all the new investment flowing to Facebook app's, entrepreneurs will need to have a strategy on how their offering will be immune from a Facebook replication. This means a business strategy to diversify their audience beyond Facebook with a compelling independent site that will attract users from many social networks. At this time, I am not sure that the mass market (the market that Facebook is drawing in) will want to leave the platform for a narrow site.