Maybe Marketers Need the 40 Year Old Playbook

2 Aug 2010

Maybe Marketers Need the 40 Year Old Playbook

Building on my last post on the missed opportunities to build brand value, here is a photo of a letter to Andy Warhol from the Product Marketing Manager from Campbell Soup (I found the original article citing the letter here). I have no idea if it is real, but it is a great response. Makes me wonder if marketers need to ditch the 20 year old playbook for the 40 year old one?

Trevor Speirs's Space

Constantly Learning, Fearlessly Doing

Passionate about technology start-ups (especially at the intersection of social, mobile, and game technologies), I am currently exploring the large corporate world by helping a $4 billion multi-national improve their innovation strategy.
In my spare time, I try to find the best indie music bands to supplement my massive music collection and share with my friends.

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Maybe Marketers Need the 40 Year Old Playbook

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