The New Social Company
Over the past few years, I have grown convinced that the way corporations operate need to change (especially as they grow) in the face of the internet revolution. My recent experience at THQ has only reinforced this belief. Here is a great slide show overview about how the internal operations can improve for the the better (they are very different from our fathers/mothers companies). Interestingly, the software that is featured would cost less than a Microsoft Office set up.
Things also need to change on the marketing front. This week I discovered Jeremiah Owyang's insightful blog that clarified the random thoughts that were roaming my mind. Check out this post about Why the corporate website is becoming irrelevant or How the corporation can no longer centralize their brand (in fact they should embrace this decentralization). These are incredibly scary propositions for old guard marketers who control brand like a top secret recipe. Good thoughts for food.
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